Blog

Raw data tracking solutions provide businesses with reliable data collection, mitigating the risks of platform outages such as the recent GA4 disruption.

JENTIS has introduced an innovative AI-based tracking technology with its Synthetic Users, offering marketers a new way to enhance data analytics and gain deeper insights.

In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.

Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.

Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.

A reverse proxy solution is key to overcoming Safari 16.4+ cookie limits, ensuring reliable web tracking and data integrity.

The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.

If you want to use Google Analytics 4 on the server side, you are faced with the decision: Google Tag Manager or JENTIS Data Capture Platform.

With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.

Increase customer satisfaction and conversions with real-time data enrichment.

Explore this overview of Server-Side Google Tag Manager: its features, benefits, and how it compares to Client-Side Google Tag Manager.

With server-side tracking from JENTIS, aqua blue was able to significantly lower the CPC and increase the ROI of its Google Ads campaigns.

Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.

Google introduces the first-party mode to enhance data security and privacy controls.

Remarketing allows businesses to re-engage past website visitors with personalized ads, leveraging first-party data and privacy-first strategies like server-side tracking.

Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.

A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.

Google’s new Consent Mode V2 requires you to adjust your tracking settings by March 2024. Here's what you need to know.

Fast loading times lead to more conversions and more sales in e-commerce. Find out how you can optimize your pagespeed.

The funding round led by Bright Pixel Capital, joined by 3TS Capital Partners and Pragmatech Ventures, will fuel product development and accelerate market expansion.

The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?

The Swedish Data Protection Authority fines companies for using Google Analytics without sufficient additional measures.

Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.

The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?

Recognised by a 52-member jury among 250+ entries, JENTIS' relentless innovation & commitment to digital transformation has been honored.

The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.

What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?

TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.

Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.

The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?

In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.

Remarketing and retargeting are ubiquitous in online marketing. Here's how server-side tracking can enable effective targeting without third-party cookies.

On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.

The Norwegian data protection authority has come to the preliminary conclusion that the use of Google Analytics is non-compliant with the GDPR.

Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.

The most powerful server-side tracking live on your site in 30 days or less – guaranteed with JENTIS.

Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.

What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.

Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.

By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.

Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.

20 European scaleups pitched for the main prize in one of Europe's major pitch competitions. JENTIS gains access to the EIT's prestigious accelerator program.

U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.

Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.

Google Analytics can no longer be used in a legally compliant manner without further measures. With its decision, Denmark's agency joins other data protection authorities in Europe.

Looking back to the foundation of a company

The essential knowledge on transferring personal data from the European Economic Area to other countries.

GDPR-compliant data processing explained

Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union

In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.

What you need to know for your job as online marketer and analyst

Authority warns of illegality of sending data with GA to the U.S.

We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"

CNIL: "Google Analytics cannot be used in a GDPR-compliant way on client side."

Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.

Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.

How to collect and use raw data with the JENTIS raw data tool

Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.

French data protection authority confirms non-conformity of client side GA

Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.

IP-address, GDPR & Analytics - an analysis by Thomas Tauchner

Google Analytics was found to be non-compliant in Austria

How JENTIS can help to optimize the pagespeed of your website

How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive

Judgment for violation of Article 82 of the French Data Protection Act

How to prepare for the Cookieless era

Can you do it successfully with 60% of your data missing?

When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.

And why is it so important to understand data capture and privacy regulation

What we listen to to stay up-to-date

An analysis by Fieldfisher

What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?