Success Stories

With JENTIS and Piwik PRO, Playmobil optimized its data quality and marketing efficiency to make precise and impactful decisions, especially during peak seasonal periods.

Using JENTIS new AI tracking technology, Giesswein replaced data lost to cookie banners and significantly improved advertising performance.

With JENTIS' new AI tracking technology, Pixum was able to recover 97% of conversions that would have been lost due to cookie banners, significantly boosting their ad performance.

With JENTIS server-side tracking, Giesswein increases data quality and captures 18% more conversions in Google Ads than with sGTM, improving campaign efficiency.

Pixum noticed diminishing data quality in their systems that was hurting ad performance. With first-party data from JENTIS, performance was greatly increased.

With server-side tracking from JENTIS, aqua blue was able to significantly lower the CPC and increase the ROI of its Google Ads campaigns.

Learn how hosting provider World4You captures the maximum data quality for Google Analytics 4 with the JENTIS DCP.

Pixum collects up to 29.2% more data with JENTIS Server-Side Tracking, corrects 55% of customer journeys and increases its campaign performance by 176%.

If you want to use Google Analytics 4 on the server side, you are faced with the decision: Google Tag Manager or JENTIS Data Capture Platform.

Powerful web tracking needs reliable, scalable and privacy-compliant hosting. A success story from JENTIS and IONOS.

How to achieve maximum data quality for your marketing with server-side tracking while remaining privacy-compliant.

Server-side tracking enhances data control, quality, and security, making it essential for modern businesses.

This guide provides a detailed comparison of the top server-side tracking solutions, helping you choose the best option for data control and privacy.

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

Cookie banners are essential tools for privacy-compliant web design – they can strengthen user trust while also meeting legal requirements.

As third-party cookies fade away, privacy-friendly alternatives like first-party data and contextual advertising are taking center stage. Discover how marketers can adapt their strategies for a "cookieless" future.

How cookies are changing, the different types that exist, and what the future holds for these essential web technologies.