AI-Based Tracking compared: JENTIS Synthetic Users vs. Google Consent Mode v2
Strict data protection regulations like the GDPR are making traditional cookie-based tracking increasingly obsolete. Missing user consent leads to data gaps, incomplete conversions, and declining campaign performance. This whitepaper explores two technological approaches designed to address exactly these challenges – and demonstrates how modern AI-powered tracking can still deliver actionable insights under restrictive data privacy conditions.
The comparison focuses on Google Consent Mode v2, which relies on modeled conversions, and JENTIS Synthetic Users, an AI-driven method for GDPR-compliant data reconstruction without processing personal identifiers.
What you’ll find in this whitepaper:
- Key challenges in tracking under consent requirements
- Fundamentals and functionality of AI-powered tracking with JENTIS Synthetic Users
- Modeled conversion data with Google Consent Mode v2: strengths and limitations
- Direct comparison: data quality, privacy compliance, and platform independence
- Real-world use cases for privacy-friendly marketing
- Outlook: how AI-based tracking technologies will evolve
Whether you’re aiming to make data-driven decisions, improve conversion rates, or strengthen your first-party data strategy – this whitepaper provides the foundation to evaluate modern tracking solutions in today’s privacy-first landscape.
Download now to discover how JENTIS Synthetic Users perform in the comparison of AI-based tracking solutions – and which approach is the right fit for your data strategy.
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