How to choose the right server-side tracking provider
Tracking has become an essential part of the technical infrastructure for data-driven companies and those that prioritize privacy and customer trust.
That makes it all the more important to properly evaluate server-side tracking vendors from the start – yes, we’re not exempting ourselves.
Evaluating server-side tracking providers
What functionalities and characteristics must be present in a server-side tracking product to increase data quality or ensure good data protection?
What criteria must be met to ensure smooth integration into your tech stack?
We have compiled a checklist to quickly help you make the right decision when it comes to server-side tracking.
Learn more
Digital Fingerprinting explained: applications, benefits, and privacy-friendly alternatives
Digital fingerprinting captures unique device and behavior traits, offering insights for security, marketing, and compliance challenges.
Synthetic Data in Digital Marketing: Current Trends and Applications
Synthetic data offers a privacy-compliant, scalable solution to modern marketing challenges caused by data scarcity and regulatory constraints.
Building Resilience against Analytics Outages: The Power of Raw Data Collection
Raw data tracking solutions provide businesses with reliable data collection, mitigating the risks of platform outages such as the recent GA4 disruption.