Case Study - Giesswein captures 18% more Conversions in Google Ads with JENTIS
Background
Giesswein, a company that transitioned from a B2B to a B2C and D2C business model, relies on digital marketing and technological innovations. Initially, Giesswein used client-side tracking but early on decided to switch to server-side tracking, which proved to be crucial.
Challenges
The increasing complexity of tracking, the need for more precise data transmission to marketing tools, and the optimization of conversion and website usability were challenges. During Black Friday, Giesswein achieved significant revenue increases.
Solution and Results
Giesswein chose JENTIS as a server-side tracking solution to improve data quality for Google Ads. This enabled more effective campaigns and more accurate data in Google Analytics. Thanks to the higher resistance of JENTIS to ad blockers and tracking preventions, Giesswein was able to capture more and better data. The switch to server-side tracking led to a 5.4% increase in users and an 8.6% revenue increase in Google Analytics compared to server-side Google Tag Manager. By enabling JENTIS Essential Mode, it became possible for the first time to use Advanced Google Consent Mode more effectively while maintaining full data control. This allowed Giesswein to increase the number of conversions tracked in Google Ads by 18% compared to using server-side Google Tag Manager with Basic Consent Mode.
Learn more in the full case study, available to download below.
More conversions with first-party data? Do it like Giesswein.
Book a non-binding demo with a potential analysis to find out how you can easily and sustainibly increase your conversions.
Read more
JENTIS Essential Mode: Capture First-Party Data compliantly – even without Consent
JENTIS Essential Mode provides a compliant solution for capturing first-party data, including without user consent, empowering informed marketing decisions.
Essential Mode
Collect anonymous data with JENTIS Essential Mode and understand what your visitors are really doing on your website.
What is Server-Side Tracking?
A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.