How Server-Side Tracking helped Zühlke achieve Data Excellence
In a recent case study, Advance Metrics partnered with Zühlke to implement server-side tracking for enhanced data control, ensuring compliance with data regulations while improving the quality of data collection. With the traditional client-side tracking setup proving insufficient, they decided to migrate to server-side tracking to meet their long-term data control and compliance needs.
The primary challenge was to gain full control over the data collected while avoiding unnecessary information that could drain resources. This demanded a deep strategic evaluation of their data strategy. Advance Metrics adopted a tailored approach, introducing server-side tracking using Google Analytics 4 (GA4) with JENTIS Server-side Tracking Platform. The server-side setup was designed to provide Zühlke with greater data control, allowing them to focus on collecting only the most relevant data.
Successful Integration with Microsoft Dynamics and other Platforms
The transformation resulted in:
- Enhanced data quality: More reliable and high-quality data collection.
- Full data control: Zühlke gained full control of their data, ensuring compliance.
- Improved flexibility: The new setup provided flexibility to adapt to future digital changes.
Moreover, this shift allowed seamless integration with other platforms, such as Microsoft Dynamics, Facebook, and LinkedIn, improving their overall marketing automation and analytics infrastructure. With the help of Advance Metrics, Zühlke successfully migrated to JENTIS server-side tracking, setting themselves up for future digital growth. This solution provided the company with a sustainable framework for data excellence. Read the full case study here.
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