Interview: The Origin of the Web-Cookie
With the invention of the web cookie, Lou Montulli wanted to create a way to identify web browsers without compromising user privacy – but not to enable a global tracking industry. Learn all about the genesis of the web cookie and its original intended use in this interview.
This interview was recorded for the Heroes of Data & Privacy conference.
Our Speaker
Lou Montulli, Co-Founder & CTO, JetInsight, Inventor of the web cookie.
Lou Montulli is known for developing foundational web technologies, including the HTTP cookie. He invented the cookie to enable new functionality on the Web while protecting user privacy. Contrary to his original intent, the technology was used to track users across domains. Montulli joined Netscape as a founding engineer and wrote the networking features for the first versions of that browser. He also invented the blink tag, server push, client pull, HTTP proxying, among others.
AI-Based Tracking compared: JENTIS Synthetic Users vs. Google Consent Mode v2
This whitepaper compares two alternative tracking approaches – JENTIS Synthetic Users and Google Consent Mode v2 – in terms of data quality, privacy compliance, and marketing efficiency.
Maximizing ROAS and privacy with AI-powered conversion tracking
Practical insights and best practices from real implementations that show you how to recover lost conversions, improve attribution accuracy, and enhance overall campaign performance.
What is Server-Side Tracking?
A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.