Jubiläum: 4 Jahre DSGVO

Raw data tracking solutions provide businesses with reliable data collection, mitigating the risks of platform outages such as the recent GA4 disruption.

JENTIS has introduced an innovative AI-based tracking technology with its Synthetic Users, offering marketers a new way to enhance data analytics and gain deeper insights.

In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.

Talk: Redefining Data Quality and Control in a Privacy-First World

Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.

Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.

A reverse proxy solution is key to overcoming Safari 16.4+ cookie limits, ensuring reliable web tracking and data integrity.

The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.

If you want to use Google Analytics 4 on the server side, you are faced with the decision: Google Tag Manager or JENTIS Data Capture Platform.

With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.

Increase customer satisfaction and conversions with real-time data enrichment.

Explore this overview of Server-Side Google Tag Manager: its features, benefits, and how it compares to Client-Side Google Tag Manager.

With server-side tracking from JENTIS, aqua blue was able to significantly lower the CPC and increase the ROI of its Google Ads campaigns.

Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.

Google introduces the first-party mode to enhance data security and privacy controls.

Remarketing allows businesses to re-engage past website visitors with personalized ads, leveraging first-party data and privacy-first strategies like server-side tracking.

Learn how Piwik PRO's analytics platform and JENTIS Server-Side Tracking can transform your marketing campaigns and boost ROI with advanced analytics, through real-world case studies and practical tips.

No Consent, No Problem: Performance Boost through Synthetic Data. The Live Reveal – May 8 at 10:30 AM.

Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.

Experts talk on post third-party-cookie strategies by Thomas Tauchner at eTail Germany in Berlin.

Experts talk on post third-party-cookie strategies by Thomas Tauchner at MarTech Summit in Berlin.

Experts talk on post third-party-cookie strategies by Thomas Tauchner at Big Data Minds Europe in Berlin.

A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.

Three industry experts from Amazon, Haleon and JENTIS discussing the status quo and the way to go for data-driven marketing.

Google’s new Consent Mode V2 requires you to adjust your tracking settings by March 2024. Here's what you need to know.

Fast loading times lead to more conversions and more sales in e-commerce. Find out how you can optimize your pagespeed.

Unlock data potential with GA4 & server-side tracking in this informative webinar.

The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?

Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.

The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?

Ann Cavoukian is one of the world's foremost privacy experts. Her concept of "Privacy by Design" has influenced countless data protection regulations, most notably the GDPR.

In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.

Two great, exciting and informative days have come to an end. A summary in pictures from the live event in Vienna.

Do you want to become a certified data protection officer in Austria? Gisela Krenn from Austrian Standards explains how to get certified, what to expect - and how recertification works.

Aren't marketing and data protection two different sets of interests? At first glance they are, but in the long term the responsible handling of data is an important factor in gaining the trust of customers.

Watch an exciting interview with Lou Montulli, the inventor of the web cookie.

What’s new? Who should prepare? And does the new data protection regulation apply to companies in the EU?

Cars are private spaces – and a rapidly growing source of personal and other data. Who owns this data? And how is it used?

The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.

Leading experts discuss the impact of the GDPR on businesses and provide valuable insights into successful data protection strategies.

What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?

Operating on the edge of legality in marketing and ad tech

Since GDPR, new data protection laws are coming into force worldwide. This webinar will teach you how to stay compliant in the global landscape.

In this webinar, Carolyn Loy goes over the 5 most common mistakes with Consent Banners and gives a practical demonstration of how to design legally valid banners for websites and apps.

One of Europe's leading experts on competition law in digital markets provides exciting insights and assessments on Apple's App Tracking Transparency (ATT).

TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.

Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.

Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts on how to handle data right.

In this session, Klaus Mueller will take a step back to take a look at the big picture of how the world of data and data privacy evolved.

What are data clean rooms, how do they work, and are they privacy-compliant? Learn everything you need to know in this webinar.

The Austrian data protection authority is at the forefront of GDPR enforcement in Europe. You will learn all about relevant cases and valuable insights, e.g. on the case of Google Analytics.

The most important criteria for certification and what you need to consider when using certification as a marketing tool.

Following the success of the first edition of Heroes of Data & Privacy as an online event in 2022, the conference is coming back bigger and better.

Learn how to implement a successful first-party data strategy and how to leverage it effectively for your business.

Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.

The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?

In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.

In our first in-person DPO Brunch in Vienna, we will discuss the legal implications of analytics tools, specifically Google Analytics, with leading experts.

Remarketing and retargeting are ubiquitous in online marketing. Here's how server-side tracking can enable effective targeting without third-party cookies.

On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.

Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.

Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.

JENTIS was represented at the legendary analytics conference Superweek in Hungary with a presentation by JENTIS founder and co-CEO Thomas Tauchner.

2023 could be the year of change for transatlantic data transfers. Or will history repeat itself? Hear what leading experts had to say at our DPO Brunch in February.

What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.

Meet us at the E-Commerce Inspiration Night in Vienna, where we will present the benefits of the JENTIS Data Capture Platform for E-Commerce.

Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.

Meet us at our Lunch Roundtable Topic Discussion on how compliant server-side tracking improves data quality.

By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.

Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.

U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.

Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.

Visit us at the Marketing Analytics Summit 2022 in Berlin

Learn more about the most recent decision of the Danish data protection agency regarding Google Analytics and its implications for your organisation.

Visit us at the Data Protection Conference 2022 in Düsseldorf!

A prominent panel of experts explains how to deal with the recent decisions of the European Data Protection Authorities

Looking back to the foundation of a company

The essential knowledge on transferring personal data from the European Economic Area to other countries.

GDPR-compliant data processing explained

If the data protection authorities knocked on your door today - how confident are you that you are compliantly processing personal data?

Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union

In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.

2023 will be the year of big change for your marketing setup: Adzine Webinar about the future of data collection

What you need to know for your job as online marketer and analyst

We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"

Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.

Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.

What Google, Tealium & Co have forgotten with their server side tracking technologies

How to collect and use raw data with the JENTIS raw data tool

Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.

Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.

The standard implementation of Google Analytics has been found NOT to be legally compliant. What to do now - the next steps

IP-address, GDPR & Analytics - an analysis by Thomas Tauchner

How JENTIS can help to optimize the pagespeed of your website

How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive

How to prepare for the Cookieless era

Can you do it successfully with 60% of your data missing?

When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.

And why is it so important to understand data capture and privacy regulation

What we listen to to stay up-to-date

An analysis by Fieldfisher

What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?