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Privacy Sandbox – Google's solution for more data privacy
The Google Privacy Sandbox aims to reduce tracking and redefine privacy on the web, impacting both users and businesses.
Digital Fingerprinting explained: applications, benefits, and privacy-friendly alternatives
Digital fingerprinting captures unique device and behavior traits, offering insights for security, marketing, and compliance challenges.
Synthetic Data in Digital Marketing: Current Trends and Applications
Synthetic data offers a privacy-compliant, scalable solution to modern marketing challenges caused by data scarcity and regulatory constraints.