Server-side Tracking Comparison Guide
This white paper offers a comprehensive comparison of today’s leading server-side tracking solutions. It underscores the growing significance of server-side tag management in enhancing data quality and sovereignty by restricting third-party access to user browsers. The guide evaluates six prominent solutions, including Google Tag Manager, Adobe Launch, Tealium, and JENTIS, focusing on critical aspects such as pricing, data sovereignty, tool integrations, and maintenance complexity. It also highlights the importance of choosing a solution that aligns with specific business requirements, particularly regarding GDPR compliance and server management.
Additionally, the guide discusses the advantages and disadvantages of each platform, including custom-built solutions, to assist businesses in selecting the most suitable option based on their resources, privacy concerns, and future scalability needs.
Maximizing ROAS and privacy with AI-powered conversion tracking
Practical insights and best practices from real implementations that show you how to recover lost conversions, improve attribution accuracy, and enhance overall campaign performance.
What is Server-Side Tracking?
A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.
Meta Signals Gateway – Overview, functionality, and comparison with alternatives
How does this solution fit the requirements of modern data management strategies?