Higher revenue and 36% lower CPC with JENTIS
About aqua blue®
aqua blue is a Germany-based manufacturer of descaling systems for household use. The company aims to make sustainable water treatment solutions accessible to a broad audience.
Challenge
aqua blue faced issues with inadequate client-side tracking, which was hampered by ad blockers and anti-tracking measures, leading to poor data quality and inefficient Google Ads campaigns.
Solution
By implementing server-side tracking from JENTIS, aqua blue was able to capture more accurate conversion data and use it to optimize campaign management.
Results
aqua blue reduced the cost per conversion (CPC) by 29.3% and achieved a higher ROI, especially in PMAX campaigns, where the CPC dropped by 36%.
Learn More
The full case study is available for download below.
“With server-side tracking from JENTIS, we were able to significantly increase the ROAS of our Google Ads campaigns – for us, the solution has been a real game changer and a revenue factor.”
Thomas Löhnert
CEO, Löhnert GmbH (aqua blue)
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